THE MOST COMPLETE SALES MANUAL FOR SELLING FINE JEWELRY, WITH 40 CHAPTERS OF PROVEN SALES TECHNIQUES LIKE THESE:
- 6 ways to close more sales and gain repeat customers
- 4 ways to close more add-on sales
- Create large diamond sales from repairs and appraisals
- Create sales from browsing customers
- How to romance diamonds and precious gems
- How to call your customers before their occasions
- How to sell your most expensive jewelry
And there’s more! To view the complete table of contents click here.
Learn from an expert, the most experienced jewelry sales trainer in our industry,.with more than 35 years of sales training people in 18 countries and twenty-five years of selling fine jewelry at his family store, Zell Brothers. Order his jewelry sales training manual today. Start closing sales you thought you never could before. Use this to train your staff like thousands of jewelers have done worldwide and with outstanding results.
LEONARD ZELL’S Full Day Seminar on 3 CDs
Also order, “Leonard Zell Live.” You’ll hear Leonard conduct a full day seminar on three audio CDs answering salespeople’s challenging remarks and telling how to interact with customers. It is just like being there and the perfect compliment to his sales manual. To order click here
Free Phone Support: Leonard will tell you the best way to get started using his manual to increase your sales right away. He is available Monday through Saturday. Call him at 503-412-9521, 9:00 AM to 5:00 PM Pacific Time.
OR HAVE LEONARD COME TO YOUR STORE IN A LIVE VIDEO SALES TRAINING SEMINAR. HIS INTERACTIVE VIDEO SALES SEMINARS CAN INCREASE YOUR SALES 20% and more
Because he is the only jewelry sales trainer that has the answers to teach your salespeople to:
- Close more sales regardless of any challenging remark
- Create more add-on sales without fear of losing the first sale and watch your profits increase.
- Get ‘just looking’ customers to stop browsing and start trying on jewelry.
- Stop prejudging customers and sell your more expensive diamonds and precious gems
- Sell young couples both wedding rings in addition to her engagement ring.
- Close more sales regardless of Amazon
- Increase repeat customers, the life blood of your store
Leonard Zell is the only sales trainer that:
- Has more than twenty-five years of experience behind the diamond counter and thirty-five years training fine jewelers throughout the world
- Teaches proven sales techniques that really work
- Follows up by encouraging salespeople to call him, or E-mail him for any assistance, seven days a week
Leonard Zell is the recognized authority in jewelry sales training. He has the broad experience of thirty-five years of training jewelers in all types of stores including:
- Independent Jewelers
- Luxury Jewelers
- Multiple stores
- Leased jewelry departments
- Resort stores
- Jewelry Boutiques
- Cruise ships and connect with Leonard on Skype
What can you expect from a series of video sales training sessions with Leonard Zell? Results. A sales increase of 20% or more in the weeks or months following the session, and recapturing the seminar fee with room to spare. Significant sales by individuals that could have not been made before. Plus an overall atmosphere of renewed enthusiasm and selling skills.
How Does a Video Seminar Work? Gather in front of your largest PC screen and connect with Leonard on Skype challenging Leonard with the challenging remarks they hear from their customers, “I’m just looking,” “I saw this for less on Amazon,” “Let me think about it,” “Thanks, you’ve been great. We’ll be back,” “What kind of deal can you give me?” and many more.
Flexibility. To accommodate additional salespeople Leonard can send the seminar to an additional PC. He can also connect to two of your stores at the same time and if someone cannot attend, he can send the session to their tablet or PC. Leonard recommends one hour sessions, but they can be longer or shorter and start before your store opens or before it closes depending on your time zone. He is on Pacific Time.
Leonard gets results. Because he coaches your salespeople individually instead of lecturing them and encourages everyone’s participation. His personality on video radiates the same as if he were there. His proven jewelry selling techniques connect to their customer’s emotions, make good sense and is why salespeople give him high marks in evaluating his program. For their evaluations, click here.
What about follow up? One of a kind. Leonard follows through on his teaching. And that sets him apart from all other programs. He gives everyone unlimited access to himself for questions. They can call or E-mail him and Leonard will answer seven days a week for any assistance. He even returns all requests when he is out of the country.
The most advanced live video sales training program in retail jewelry. Leonard teaches professional jewelry selling skills that are not only used by successful independent jewelers, but also by fine jewelers worldwide. Salespeople grasp his techniques immediately and cannot wait to get back on the sales floor to apply them. They get very enthused because they close sales they never could before. This is why the question he is asked most often is, “Leonard, when can you come back?”
Bring Leonard Zell in Skype video to your store. Then reinforce his dynamic live presentations with his manual, considered the standard of the jewelry industry, now in its 22ne edition. Chapter after chapter offers proven methods for the toughest sales problem. With examples.
Now’s the time for you to call Leonard at 503-412-9521. You won’t get a secretary – you’ll speak to him personally. Tell him what sales techniques you’d like your salespeople to perfect. And have him prepare a seminar outline especially for your store.