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Why Leonard Zell’s Jewelry Sales Training Can Increase Your Sales 25%!

Because he is the only jewelry sales trainer that has the answers to teach your salespeople to . . . .

  • Close more sales regardless of any challenging remark
  • Create add-on sales without the fear of losing the first sale
  • Get ‘just looking’ customers to stop browsing and start buying
  • Stop prejudging customers and sell your most expensive diamonds and precious gems
  • Sell young couples all three diamond rings, not just the engament ring
  • Sell against the Internet and close those sales
  • Increase repeat customers by personalizing your sales


Leonard Zell has the most complete sales manual ever published with forty chapters of proven jewelry sales techniques:

Order his sales manual today and start closing sales you thought you never could before.  Use this to train your staff like thousands of jewelers have done and with outstanding results.  To view the table of contents click here.

Also order, “Leonard Zell Live.”  You’ll hear Leonard conduct a full day seminar on three audio CDs answering salespeople’s challenging remarks and telling  how to interact with customers.  It is just like being there and the perfect compliment to his sales manual.  To order click here.

Leonard Zell is the only sales trainer that . . . .

  • Has more than thirty years of experience behind the diamond counter and training fine jewelers throughout the world
  • Teaches proven sales techniques that really work
  • Follows up by encouraging salespeople to call him toll-free, or E-mail him for any assistance, seven days a week

Leonard Zell is the recognized authority in jewelry sales training.  He has the broad experience of thirty years of training jewelers in all types of stores including:

  • Independent Jewelers
  • Luxury stores
  • Multiple stores
  • Leased jewelry departments
  • Resort stores
  • Jewelry Boutiques
  • Cruise ship boutiques
  • Manufacturers and Wholesalers

What can you expect from a sales training session with Leonard Zell? Results. A sales increase of 25% or more in the weeks or months following the session, recapturing the seminar fee with room to spare. Significant sales by individuals that could have not been made before. Plus an overall atmosphere of renewed enthusiasm and selling skills.

Leonard gets results.  Because he comes to your store and coaches your salespeople individually instead of lecturing them. His proven jewelry selling techniques connect to your customer’s emotions, make good sense and is why salespeople give him high marks in evaluating his program.  For their evaluations, click here.

What about follow up? One of a kind. Leonard Zell follows through on his teaching. And that sets him apart from all other programs. He gives everyone unlimited access to himself for questions. They can call him toll-free, seven days a week for any assistance. He even returns all requests by calls and E-mails when he is out of the country.

The most advanced program in retail jewelry. Leonard teaches professional jewelry selling skills that are not only used by successful independent jewelers, but also by fine jewelers world wide. Salespeople grasp his techniques immediately and cannot wait to get back to their stores to apply them. They get very enthused because they close sales they never could before.

Bring Leonard Zell to your store, to your sales meeting or convention. Then reinforce his dynamic live presentations with his manual, considered the standard in the industry, now in it’s 20th edition. Chapter after chapter offers proven methods for the toughest sales problem. With examples.

Now’s the time for you to call Leonard at 800-642-7355. You won’t get a secretary – you’ll speak to him personally. Tell him what sales techniques you’d like your sales people to perfect. And have him prepare a seminar outline especially for your store.